CES — understand where customers struggle the most.
The less effort, the more loyalty. CES is a metric that reveals bottlenecks in support, checkout, and onboarding. WiseData NPS is a 100% NPS platform: you measure the experience of these moments with Transactional NPS (0–10), not a separate effort scale.
- ✓Understand the concept of customer effort at every interaction
- ✓Identify processes that cause friction and drop-off
- ✓Measure these moments with Transactional NPS via Email, WhatsApp, or Embed
- ✓AI categorizes the reasons behind each score
- ✓Dashboard with NPS trends over time
- IP dedicado para e-mails
- Meta API
- Email & WhatsApp validation
Loyal customers aren't only the happiest — they're the ones who had the least effort.
Reducing effort has a big impact on retention. CES is the metric that captures this idea. In WiseData NPS, you track these friction points by listening to customers with NPS surveys after each interaction.
Uncover bottlenecks with Transactional NPS
Send an NPS survey right after support, checkout, or onboarding and read the comments to find friction points — broken checkout, slow support, confusing onboarding.
Contact validation before sending
Invalid emails and non-WhatsApp numbers are filtered automatically. No wasted sends from your monthly limit.
Ready-to-go infrastructure
Dedicated server, official WhatsApp, approved messages. No technical configuration required.
Act before the customer gives up
Automatic alerts when a customer answers as a detractor. Your team can step in before friction turns into churn.
Comments analyzed by AI
The AI classifies each comment by sentiment and identifies the most cited themes. You understand patterns without reading hundreds of responses.
Dashboard with NPS trends
Track the score over time. Filter by date, score, and channel. Identify trends and measure the impact of improvements.
CES (Customer Effort Score) FAQ
What's the difference between CES and CSAT?
CSAT measures satisfaction (did they like it?). CES measures effort (was it easy?). Both are methodologies distinct from NPS, which measures loyalty and advocacy on the 0–10 scale.
Does WiseData NPS have a CES survey with a 1–7 scale?
No. Every WiseData NPS survey uses the 0–10 NPS scale. To measure the experience at friction points (support, checkout, onboarding), use Transactional NPS right after the interaction.
How is CES traditionally calculated?
In the CES methodology, the customer rates from 1 to 7 (very difficult to very easy) and the score is the average of all responses. That scale is not used by WiseData NPS, which works exclusively with NPS (0–10).
Listen to your customers at the highest-friction moments.
7-day free trial on the Pro plan. No credit card required.