CES Survey — find out where customers struggle the most.
The less effort, the more loyalty. CES reveals hidden bottlenecks in support, checkout, onboarding, and every touchpoint.
- ✓Measure real customer effort at every interaction
- ✓Identify processes that cause friction and drop-off
- ✓Send via Email, WhatsApp, or Embed
- ✓AI categorizes the reasons behind high effort
- ✓Dashboard with CES trends over time
- IP dedicado para e-mails
- Meta API
- Email & WhatsApp validation
Loyal customers aren't the happiest — they're the ones who had the least effort.
Reducing effort has a bigger impact on retention than delighting. CES is the metric that captures this.
Uncover hidden bottlenecks
CES reveals friction points that NPS and CSAT miss. Broken checkout, slow support, confusing onboarding.
Contact validation before sending
Invalid emails and non-WhatsApp numbers are filtered automatically. No wasted sends from your monthly limit.
Ready-to-go infrastructure
Dedicated server, official WhatsApp, approved messages. No technical configuration required.
Simplify before the customer gives up
Automatic alerts when a customer reports high effort. Your team can step in before friction turns into churn.
Comments analyzed by AI
The AI classifies each comment by sentiment and identifies the most cited themes. You understand patterns without reading hundreds of responses.
Dashboard with CES trends
Track the score over time. Filter by date, score, and channel. Identify trends and measure the impact of improvements.
CES survey FAQ
What's the difference between CES and CSAT?
CSAT measures satisfaction (did they like it?). CES measures effort (was it easy?). Processes can have high satisfaction but high effort — CES captures that.
When should I use CES?
After support interactions, checkout processes, onboarding, or any flow where you want to measure ease.
How is CES calculated?
The customer rates from 1 to 7 (very difficult to very easy). The score is the average of all responses. Above 5 is good.
Find out where your customers struggle the most.
7-day free trial on the Pro plan. No credit card required.