Cookie policy
Version 1.0 · Last updated: July 26, 2026
We use cookies and similar technologies to operate the website, improve the experience, and measure results. The list below was identified through a technical audit of our pages, and durations are the ones actually applied by the browser. Non-essential cookies are currently loaded when you access the website; you can block them through your browser settings or the platforms' ad controls, as explained under 'How to control'. For more information about personal data processing, see our Privacy Policy.
Essential
Required for the basic operation of the website: session, language preference, authentication state. They cannot be disabled without impairing navigation.
Analytics
Help us understand how the website is used (pages visited, time on site, traffic source) in an aggregated manner, which may involve identifiers such as cookies (for example, Google Analytics 4 cookies). We use Google Tag Manager to manage these scripts. You can block them through your browser settings.
Marketing and advertising
They include: Meta Pixel (Facebook/Instagram) — tracks visits, conversions, and enables the creation of Custom Audiences and Lookalike Audiences for remarketing campaigns; Google Ads — attributes conversions to ads across the Google network; LinkedIn Insight Tag — tracks conversions and enables targeting by job title, company, and industry for LinkedIn Ads campaigns. These pixels send data (pages visited, actions taken) directly to the respective platforms, which operate under their own privacy policies. They are loaded when you access the website; see 'How to control' for ways to block them.
Marketing automation
We use Mautic (self-hosted) for website visitor tracking, lead scoring, and automated email delivery. Mautic writes cookies that identify returning visitors and record pages visited, time on site, and interactions. They are loaded when you access the website and can be blocked through your browser. Data collected by Mautic is hosted on our own infrastructure, in Brazil, and is not shared with third parties.
List of cookies and pixels used
Essential: session cookie (wisedatanps_session) and language preference (locale) on the platform. Analytics: Google Analytics 4 (_ga and _ga_<stream ID>, 1 year) via Google Tag Manager. Advertising: Meta Pixel (_fbp, 3 months, and _fbc when you arrive from an ad), Google Ads (_gcl_au, 3 months) and LinkedIn Insight Tag (bcookie, 12 months; li_sugr, 3 months; lidc, about 24 hours; and ar_debug, 1 month, for diagnostics). Loading the Insight Tag also writes the __cf_bm cookie (about 30 minutes), from Cloudflare, used by LinkedIn to distinguish humans from bots. Automation: Mautic (mautic_device_id, up to 12 months; mtc_id and mtc_sid, session; and mautic_referer_id, about 30 minutes), also written on the marketing.grupowisedata.com domain. No non-essential cookie exceeds 24 months.
International transfer
Some cookies and pixels (Google, Meta, LinkedIn) may involve international transfer of data, since these providers operate servers outside Brazil. The safeguards adopted are described in detail in our Privacy Policy.
How to control
You can block and clear cookies through your browser settings at any time, including refusing third-party cookies. To disable specific pixels: Google — Google Account ad settings; Meta — Facebook privacy settings; LinkedIn — LinkedIn advertising settings. Disabling analytics, marketing, and automation cookies does not affect the platform's functionality.
Updates
This policy may be updated to reflect changes in cookies and tracking technologies used. We recommend reviewing it periodically; the update date appears at the top of the page.