This page lists, tool by tool, every cookie and similar technology used by WiseData NPS — what they are for, how long they last and how you accept or refuse each category. The inventory was identified through a technical audit of our pages, and the durations are the ones actually applied by the browser. Nothing beyond the essential ones is written before you accept in the banner.
1. What cookies are
Cookies are small files a site writes to your browser to recognise the device on later visits. Alongside them we use equivalent technologies, such as browser local storage and measurement pixels.
The inventory below is grouped by tool, not by file. That is how consent actually works: you accept or refuse Google Analytics as a whole, not each cookie it writes.
2. How you control cookies
On your first visit, WiseData Consent shows the banner with the categories. Until you decide, consent starts out denied for analytics, marketing, functionality and personalisation — none of those tools writes anything before you accept.
You can change your choice whenever you like through the Cookie preferences link in the footer of any page. Revoking is as simple as accepting.
You can also block and clear cookies through your browser settings, including refusing third-party ones, and use each platform's ad controls: Google, in Google Account ad settings; Meta, in Facebook privacy settings; LinkedIn, in its advertising settings. Refusing analytics, marketing and automation takes nothing away from how the platform works; blocking the essential ones prevents login.
3. Essential cookies
Without them the platform does not work. They do not depend on consent because they are necessary to perform the contract, under article 7, V of the LGPD.
| Tool | What it does | Duration | Domains |
|---|
| Account session and security | wisedatanps_session keeps you signed in and locale stores the chosen language | Session | .wisedatanps.com |
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| WiseData Consent | Stores your cookie choice so the question is not repeated on every page | 12 months | consent.wisedataconsent.com |
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4. Functional cookies
They adapt content to your context and load the remaining tools. They depend on your acceptance of the functionality category.
| Tool | What it does | Duration | Domains |
|---|
| Google Tag Manager | Loads and organises the other measurement tags according to your choice in the banner. Writes no cookie of its own | Not applicable | googletagmanager.com |
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| VisitorAPI | Receives the IP address and returns country, region, language and currency so we can adapt the content shown. It receives no name, email or account data | Not applicable | visitorapi.com |
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5. Analytics cookies
They measure how the site and the platform are used, in aggregate, so we know what to improve. They are only written after you accept.
| Tool | What it does | Duration | Domains |
|---|
| Google Analytics 4 | _ga and _ga_<stream ID> distinguish visitors and sessions to measure page views, time on site, traffic source and navigation path. Loaded by Google Tag Manager | 1 year | .wisedatanps.com, google-analytics.com |
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6. Marketing and automation cookies
They measure campaign results and allow relevant ads to be shown. They are only written after you accept, and no non-essential cookie exceeds 24 months.
| Tool | What it does | Duration | Domains |
|---|
| Meta Pixel | _fbp measures visits and conversions coming from Facebook and Instagram and enables custom and lookalike audiences; _fbc is written when you arrive from an ad | 3 months | .wisedatanps.com, facebook.com |
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| Google Ads | _gcl_au attributes the conversion to the campaign that brought the visitor and enables remarketing | 3 months | .wisedatanps.com, googleads.g.doubleclick.net |
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| LinkedIn Insight Tag | bcookie, li_sugr, lidc and ar_debug measure conversions and enable targeting by job title, company and industry. Loading the tag also writes __cf_bm, from Cloudflare, which LinkedIn uses to distinguish humans from bots | From 30 minutes to 12 months | linkedin.com, licdn.com |
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| Mautic (marketing automation) | mautic_device_id, mtc_id, mtc_sid and mautic_referer_id recognise returning visitors, record pages visited and interactions and support our communications. Runs on WiseData's own infrastructure in Brazil | Session to 12 months | .wisedatanps.com, marketing.grupowisedata.com |
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7. Where these tools are loaded
The tools above are loaded on the website and also inside the authenticated platform. No area of the product is without measurement, and the choice made in the banner applies in both places — accepting in one applies to the other, and so does revoking.
Inside the platform they measure navigation: screens opened, usage flow and subscription funnel. They do not receive survey content, nor respondents' answers, nor imported contacts.
8. The public response pages carry no pixel
The pages where a respondent answers a survey and the embed widgets installed on customers' sites load no analytics, marketing or automation cookies. Whoever answers a survey does not become an audience for our ads.
What those pages do collect is described in the Privacy policy: minimal technical data to prevent duplicate answers and identify bots, with no advertising use.
9. International transfer
Some cookies and pixels (Google, Meta, LinkedIn) involve international transfer of data, since these providers operate servers outside Brazil. The safeguards adopted are described in detail in our Privacy policy.
