Cookie policy
Last updated: April 13, 2026
We use cookies and similar technologies to operate the website, improve the experience, and measure results. The use of non-essential cookies is based on user consent, in accordance with article 7, I of the LGPD. For more information about personal data processing, see our Privacy Policy. Below, we explain each category and how to control them.
Essential
Required for the basic operation of the website: session, language preference, authentication state. They cannot be disabled without impairing navigation.
Analytics
Help us understand how the website is used (pages visited, time on site, traffic source) in an aggregated manner, which may involve identifiers such as cookies (for example, Google Analytics cookies). We use Google Tag Manager to manage these scripts. You can disable them in the cookie banner.
Marketing and advertising
Only activated with explicit consent. They include: Meta Pixel (Facebook/Instagram) — tracks visits, conversions, and enables the creation of Custom Audiences and Lookalike Audiences for remarketing campaigns; LinkedIn Insight Tag — tracks conversions and enables targeting by job title, company, and industry for LinkedIn Ads campaigns. These pixels send data (pages visited, actions taken) directly to the respective platforms, which operate under their own privacy policies.
Marketing automation
We use Mautic (self-hosted) for website visitor tracking, lead scoring, and automated email delivery. Mautic uses a tracking cookie that identifies returning visitors and records pages visited, time on site, and interactions. This cookie is only activated with consent. Data collected by Mautic is hosted on our own infrastructure and is not shared with third parties.
List of cookies and pixels used
Essential: session cookie (wisedatanps_session), language preference (locale), cookie consent (cookie_consent). Analytics: Google Analytics (_ga, _gid, _gat) via Google Tag Manager. Advertising: Meta Pixel (_fbp, _fbc), LinkedIn Insight Tag (li_sugr, bcookie, lidc). Automation: Mautic (mautic_device_id, mtc_id, mtc_sid). All non-essential cookies have a maximum expiration period of 24 months.
International transfer
Some cookies and pixels (Google, Meta, LinkedIn) may involve international transfer of data, since these providers operate servers outside Brazil. The safeguards adopted are described in detail in our Privacy Policy.
How to control
You can accept or decline non-essential cookies through the preferences banner displayed on your first visit. You can also clear cookies through your browser settings at any time. To disable specific pixels: Meta — Facebook privacy settings; LinkedIn — LinkedIn advertising settings. Disabling analytics, marketing, and automation cookies does not affect the platform's functionality. We may respect the Do Not Track (DNT) signal sent by the browser when technically possible.
Updates
This policy may be updated to reflect changes in cookies and tracking technologies used. We recommend reviewing it periodically. Material changes will be communicated via the cookie banner on your next visit.