NPS danger zone

The NPS danger zone is when the score is below 0 — meaning there are more detractors than promoters. NPS zones: Excellent (70–100), Great (50–69), Good (30–49), Fair (0–29), Danger zone (below 0). Companies in the danger zone should prioritize immediate detractor recovery actions and process improvements.

Explore in the product

• Real-time alerts
• NPS Survey

Related terms

• NPS (Net Promoter Score)
• Detractor
• NPS Benchmark