VOC (Voice of the Customer)

Voice of the Customer (VOC) is the systematic process of collecting, analyzing, and acting on customer feedback. It includes quantitative surveys (NPS, CSAT, CES), qualitative feedback (open-ended comments), and indirect data (support tickets, churn, reviews). A VOC platform centralizes all these signals to generate actionable insights.

Explore in the product

• AI sentiment analysis
• NPS Survey

Related terms

• NPS (Net Promoter Score)
• CSAT (Customer Satisfaction Score)
• CX (Customer Experience)