Touchpoint

A touchpoint is each point of interaction between a customer and a company: a website visit, a chat support session, a purchase, onboarding, support, or an invoice. Mapping touchpoints and running surveys (CSAT, CES) at each one helps identify where the experience falls short. WiseData NPS supports surveys via Email, WhatsApp, and Embed to cover different touchpoints.

Explore in the product

• Email Channel
• WhatsApp Channel
• Embed Channel

Related terms

• CSAT (Customer Satisfaction Score)
• CES (Customer Effort Score)
• CX (Customer Experience)