Touchpoint
A touchpoint is each point of interaction between a customer and a company: a website visit, a chat support session, a purchase, onboarding, support, or an invoice. Mapping touchpoints and running surveys (CSAT, CES) at each one helps identify where the experience falls short. WiseData NPS collects via Email, WhatsApp, Embed and App, and questionnaires can also go out by open link with a QR code, to cover different touchpoints.